Campaign Operations · Framework
Phases
Every campaign moves through three phases — pre-release, release, post-release. The line between them is whether music from the project is out. As soon as any track from the project drops, the project moves into Release. Release stays open for at least a month past album street date — the campaign needs that runway before moving to post-release.
Internal only
← Public (first track out)
Public (album out)
|
01
PRE-RELEASE
Internal
All RCA departments
Fans
Not yet aware
What happens
Everything before any track drops: signing, recording, marketing plan, kickoff, departmental alignment, anticipation build, lead-single readiness, DSP pitches, press, pre-save.
Closes when
First track from the project goes live on DSPs.
↓
First track out
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02
RELEASE
Internal
All RCA departments
Fans
Music actively rolling out
What happens
From the moment the first single drops all the way through the full album release and the month after. Content calendar live, release-week activation, focus-track tracking, single-by-single rollouts, post-album sustain.
Closes when
The album is fully out and at least a month has passed since album street date. Whichever comes later.
↓
Album out
|
03
POST-RELEASE
Internal
All RCA departments
Fans
Project still live
What happens
Working the project after street date: performance analysis, sustained promotion, tour activation, sync, catalog growth.
Stays open
No exit gate — this loops. Feeds back into Pre-release on the next campaign.
↺
Feeds the next campaign
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Q3 Pilot
Lizzy McAlpine — Angel (RCA / alt, street date 9/18/26). Currently in Pre-release. Moves to Release the moment the first single drops.
Depth: Full language framework, weekly cadence, worked examples → /docs/language-framework.html
Tracker: Live tool, any artist, any gate → /tracker.html