Campaign Operations · RCA Records

The operating system for RCA campaigns.

The Road

The pitch is now. Groundwork (language, meetings, tools) sits behind it; proof and scale sit ahead. Until the system is running roster-wide, nothing's built — just prepared.

The Framework

Phases

Every campaign moves through five phases, defined by who knows the project exists — the audience widens as the project moves. Between phases sit gates: checkpoints, asked as questions. You don't move until the answer is yes. The system says no, not us.

Internal only

← Public

Public

PREP

Internal: Execs, A&R, Creative

Fans: Not aware

Closes when

Deal signed, artist brief exists, pod assigned, baseline data pulled.

↓ Ready to plan?

PLAN

Internal: All RCA departments

Fans: Still not aware

Closes when

Marketing plan locked, timeline + budget approved, kickoff held, lead single ready.

↓ Ready to announce?

ANNOUNCE

Internal: All RCA departments

Fans: Anticipation building

Closes when

Masters QC’d, DSP pitches in, radio + press confirmed, pre-save live, lead single out.

↓ Ready to release?

RELEASE

Internal: All RCA departments

Fans: Music actively rolling out

Closes when

All deliveries confirmed, content calendar live, release week activated, focus track tracking.

↓ Ready to review?

REVIEW

Internal: All RCA departments

Fans: Project still live

Stays open

Wheel feeds back into Prep on the next campaign. No exit gate — this loops.

↺ Feeds the next campaign

Depth — language framework · live tracker

Where We Are

Sprint 1 & Pilot

Two-week sprints, recap at close. First Sprint Recap lands Friday May 22.

Sprint 1

Land the wider rollout. Move Lizzy / Angel from Phase 1 (Prep) into Phase 2 (Plan).

May 11 — 22

Lizzy McAlpine — Angel

RCA / Alt · Street Date 9.18.26 · Pre-order Live 6.23

PHASE 2 · PLAN · 2 of 6 cleared

Gate items before Phase 3 (Announce)

✓A&R confirmed artist, format, approximate timing
✓Campaign Lead assigned and briefed
□Physical projection requested and returned
□Historical spend data pulled for artist or comparables
□Baseline audience profile delivered
□Legacy team engaged (catalog artist)

Open Live Tracker →

Lizzy McAlpine

Phases Pilot

01 · PREP

Cleared

02 · PLAN

In progress

03 · ANNOUNCE

04 · RELEASE

—

05 · REVIEW

—

2/6

Gate items cleared