Campaign Ops
Roadmap To Do Resources

Campaign Operations

ACCOUNTABILITY

When every department activates, what each gate requires, and who owns each prerequisite. One view of the entire campaign lifecycle.

Campaign Lead
Campaign Ops
Audience Development
Department
TBD — Needs Confirmation
Gate (click to expand)
Development
Pre-Release
Rolling Singles
Project Rollout
Release Wk
Post-Release

Lead Times to Confirm

Hatched bars represent estimated timelines. Campaign Ops is scheduling conversations with each department to confirm real lead times.

Commercial PartnershipsSpotify min 10 days, target 14+ all DSPs✓ CONFIRMED
PublicityLong-lead vs. short-lead pitch windows — print vs. digital?
RadioSetup time for radio adds. Impact date lead time.
CreativePhoto shoot planning. Video production. Asset delivery deadlines.
InternationalTerritory-specific lead times. When do global teams need the brief?
Brand PartnershipsDeal activation lead time. Integration planning window.
Sync & LicensingPlacement pitch window relative to release. Awareness timing.

Every Campaign Lead — senior or junior — can look at this and know exactly when to trigger what.

Campaign Operations · RCA Records · March 2026