Campaign Operations
THE CYCLE
How a release moves through the label. Click a phase to see which departments are active, what the gate requires, and where Campaign Ops fits.
02 Role Clarity
Click any phase to see which departments are responsible for what. Each gate defines who must complete what before the campaign advances.
03 Ad Hoc → Standardized
Every campaign follows the same lifecycle. Gates enforce prerequisites — the system checks readiness, not a person. Baseline always applies.
01 Information Routing
Department status, inputs, and outputs per phase — visible at a glance. No chasing. No single person as the bottleneck.
04 Visibility
Campaign Ops at the center sees all departments and phases. Anyone can check where an artist stands without asking a person.
• Center = Campaign Ops (Hub & Spoke) • Inner ring = Campaign Phase (Stage-Gate) ◆ Diamonds = Gates between phases • Outer ring = Departments (SIPOC)
Selected Phase
Pre-Release
Campaign in motion. No music out yet. Building assets, setting strategy, scheduling.
CAMPAIGN OPS THE HUB DEPARTMENTS (SPOKES) CAMPAIGN PHASE (STAGES)
CLICK A PHASE TO EXPLORE
Leave a Note
General thoughts, questions, anything. About any part of the Orbit.
Got it — thanks for the input.