Campaign Ops
Roadmap To Do Resources
Lane Definition

WHO DOES WHAT

Updated from the Department Workflows meeting — April 3, 2026
Campaign Leads
Decide · Plan · Brief · Trigger · Own
8 items
Decide Campaign Strategy & Narrative
SVP Aud Dev: covers real world and digital. "If we just leave it out, the assumption is it's across the board."
confirmed
Own Campaign Budget & Allocation
Renamed from "Per-artist budget creation" + "Budget reallocation". SVP Aud Dev: "budget oversight and strategy." Reallocation falls under this.
renamed — consolidated
Plan Campaign Timeline & Milestones
Flagged as missing. Creation and ongoing management.
new
Official Asset Management
Pre-saves, websites, marketing assets. SVP Aud Dev: "might be 3 separate things." CL triggers, Support builds. CL owns QA and copy.
new — renamed
Website Oversight
Creation and updates. Split from Official Asset Management.
new
Paid Ad Strategy & Assets
CL owns strategy and provides ad assets. Execution moves to Audience Dev.
new boundary tbd
Artist & Management Buy-in
Both CLs and Aud Dev talk to management. Confirmed.
shared with aud dev
Audience Dev
Define · Build · Activate · Measure · Amplify
16 items
Define the Audience
Was "Audience strategy & segmentation." SVP Aud Dev: "Audience definition is what I would call it."
renamed
Build Audience Growth Strategy
Added as separate pillar.
new
Activate Fan Engagement
Added. Third pillar alongside definition and growth.
new
Build & Activate Short Form Content
Was "Short form content planning" in CL. SVP Aud Dev: "short form strategy and execution" — their responsibility to make sure it gets done.
moved from CL renamed
Build Social Content & Manage Approvals
Combines creation + approval. SVP Aud Dev: "social content management." Aud Dev handles management approval conversations too.
combined + renamed
Activate Influencer Campaigns
Was "Influencer/agency solicitation" in CL. SVP Aud Dev: whether agency or direct, it's Aud Dev responsibility.
moved from CL renamed
Manage & Amplify Platform Presence
Was "TikTok pin + UGC claims." SVP Aud Dev: covers pinned content, comments, bio, smart URLs. Jordan helped name: "platform management."
renamed/jordan
Activate Seeding Campaigns
Broken out from "Paid ads, seeding, organic engagement." SVP Aud Dev: "break those out into three things."
split from original
Amplify Organic Engagement
Broken out from the combined item.
split from original
Define Audience for New Signings
Was "for A&R." SVP Commercial: not for prospecting, but for newly signed artists entering campaign cycle.
renamed
Brief Management on Audience Performance
Both CLs and Aud Dev talk to management. SVP Commercial: "Correct."
shared with CL
RCA Social Properties Management
Managing @RCARecords social accounts.
new
UGC Campaigns
User-generated content campaign strategy and execution.
new
Paid Ad Execution
CL provides strategy and assets. Aud Dev runs the campaigns.
moved from CL
Campaign Reporting
Performance reporting across campaigns. Creatorcore integration.
new
DSP Marketing Tools
Managing DSP marketing tools and partner marketing features.
new
Campaign Ops
Track · Surface · Flag · Prompt · Confirm
15 items
Track Release Readiness
confirmed
Surface Budget Gaps & Divergence
confirmed
Track & Route Video Deliverables
SVP Commercial: "I think that might be campaign ops." Ops (NY): "assets come from mgmt and creative, so we would route them."
moved from CL
Prompt Cross-Dept Alignment
confirmed
Surface Meeting Decisions & Actions
confirmed
Track Action Items to Completion
confirmed
Surface Artist Context Across Departments
Asked about in meeting. Described as "a future opportunity." Held.
confirmed — held
Surface Data via Dashboards & Tools
confirmed
Track the System of Record
confirmed
Flag Release Runway Status
confirmed
Flag Upstream Dependencies
confirmed
Track Management Approvals
confirmed
Confirm YouTube Content Clearance
SVP Aud Dev: "specifically platform management." SVP Commercial: "it's a conversation with YouTube." Routes to whoever talks to YouTube.
moved — commercial/ops
Track Release Scheduling Requests
CL communicates release scheduling to CO. CO drops into Airtable, Support takes from there.
new — from CL duties
Track Asset Readiness & Deadlines
Making sure all assets needed for release are accounted for and hitting deadlines. Checklist of typical asset needs shared by CLs.
new — from CL duties
Support
Receive · Build · QA · Deliver · Maintain
16 items
Vendor Setup, Maintenance & Invoice Processing
moved from CL
Asset Management
Creative requests, reviews, routing for approval. CL provides brief, Support enters into systems and tracks delivery.
confirmed + consolidated
Artist Pre-save Setup
SVP Aud Dev: "that actually goes to support. SMF is Sony Music Fans." Support builds the page, CL triggers.
moved from aud dev
Content Claims & Takedowns
Was "UGC claims." SVP Commercial: "claims and takedowns." Covers fingerprint misses, intentional non-claims, erroneous claims. Using Cobrand going forward.
renamed/tarek
Artist & Label Newsletters and Texts
Was "RCA newsletter/social post orders." SVP Aud Dev: socials go to Aud Dev. Newsletter stays here.
renamed — split
Internal Fund Transfers
moved from CL
Short Link Creation, Update & Distribution
Specialized task — one person + backup.
confirmed
Site Requests, Web Ops & Pixel Management
confirmed
Deliver YouTube Metadata & Descriptions
Bounced to Commercial then back. SVP Aud Dev: "leave it in support for now — tour dates and things like that."
confirmed — bounced back
Build & Deliver DSP Asset Grid
Automated weekly grid for sales team — artwork, photos, pitch blurb, genre for each upcoming release. Currently manual, consolidation opportunity.
new — from CL duties
Maintain Distribution Lists
Distro list management and updates. Training needed for Support team.
new — from CL duties
Ship Marketing Materials & Promo
FedEx coordination for marketing tools, promo items, fan shipments. Support handles if demand is manageable.
new — from CL duties
Process Gratis Product Orders
Likely Support. To be confirmed.
new — from CL duties
Manage Department Calendar
Project meetings and department calendar, not personal CL calendars.
new — from CL duties
Verification Requests
Platform verification submissions and follow-ups.
new — from meeting
Profile Maintenance & Channel Creation
New artist profile setup, bio updates, image updates across social and DSP. Includes OAC channel merges. Admin execution — strategy comes from Aud Dev.
new — from meeting
Commercial P'ships
Source · Pitch · Negotiate · Execute · Report
28 items
Pitch DSP Partners
moved from unresolved
Pitch Social Platforms (TikTok, Meta, Snap)
moved from unresolved
Report Partner Updates & Opportunities
moved from CL
Execute Music Delivery to Partners
moved from support
Execute VEVO Playlisting & Backstage
moved from support
Negotiate & Execute Platform Deals
new
Weekly Partner Call
new — release team
Channel Creation / OAC Channel Merges
Also in Support as "Profile Maintenance & Channel Creation" — admin execution lives there, partner coordination lives here.
also in support
Profile Maintenance
Also in Support as "Profile Maintenance & Channel Creation" — admin execution lives there. Also touches Aud Dev for strategy.
also in support + aud dev
Loudspeaker Pitches
new — release team
Weekly RELEASED & Superstar Release Support Pitches
new — release team
YTM Master Image Folder
new — release team
Artist Playbacks
new — release team
Weekly Shorts Support
new — release team
Trending Artist on the Rise
new — release team
Breakthrough Moments
new — release team
Shorts Creation Campaign
new — release team
Manual Video Uploads
new — label commercial
Claiming & Whitelisting
Also in Support as "Content Claims & Takedowns" — claiming/whitelisting is partner-side, takedowns are admin-side.
also in support
Takedowns
Also in Support as "Content Claims & Takedowns" — needs decision on which team handles.
also in support
IRL / Budget Collaborations
Label commercial team — needs clarification.
TBD
Afterparty Execution
Also relevant to Aud Dev — execution may sit with them, partner coordination here.
also touches aud dev
Premiere Page Setup
new — label aud dev
Shorts Strategy & Posting
Also relevant to Aud Dev "Build & Activate Short Form Content" — strategy may sit there, partner posting commitments here.
also touches aud dev
Shopping Feature (Artist Store Linking)
new — label aud dev
Social Posting Commitments (Marketing Ops)
Also relevant to Aud Dev "Build Social Content & Manage Approvals" — commitments attached to marketing ops negotiated here.
also touches aud dev
Shorts Creation Commitments (Marketing Ops)
Shorts creation obligations attached to marketing opportunities.
also touches aud dev
MCN Management (e.g., The District)
Multi-channel networks — needs clarification on scope.
TBD
TBD — Needs Decision
1. Paid ads — where is the Campaign Lead vs. Audience Dev line?
2. Official Asset Management — split into 3 cards or keep as one?
3. Missing from Audience Dev — KPI reporting? RCA Socials? Audience strategy for platform deals?
4. Missing from Campaign Leads — Artist & Management Relationship? Creative briefing?
5. Circulating music to teams — who triggers, who automates the flagging?
6. Budget transfer requests — CO/Support/Finance coordination model
7. One Sheets / sizzle reels — auto-generation, Support involvement
Live Capture

Reference & Context

Creative · Budget & JD · Analytics · Packaging · Support · Removed
▼
Creative
Creative doesn't initiate work — it receives it. 2,307 Airtable tickets analyzed. Three handoff cards proposed:
Campaign Leads
Brief Creative on Campaign Vision & Assets
Music videos, press images, OOH, merch, sizzle reels.
Campaign Ops
Track Creative Deliverables & Flag Delays
334 tasks across Design/Motion and Creative Direction.
Audience Dev
Activate Creative for Platform-Native Deliverables
141 short form content tasks.
Gate dependencies: Gate 2 → creative direction set · Gate 3 → cover art, press images, OOH delivered · Gate 4 → video cleared, cutdowns delivered
Budget & JD Alignment
The CL job description has several mismatches with what was decided in the April 3 meeting. Not blocking lane definition, but needs resolution before JDs are final.

Aud Dev Integration — JD overstates CL authority. Meeting established Aud Dev operates independently.
OOH Media — in the JD, never discussed, not on the board.
Budget language — JD says Alignment and Distribution. Meeting decided Oversight & Strategy.
Digital as a department — JD still lists it separately. Restructuring absorbed it into Audience Dev.
Per-department spend accountability — deferred, no owner assigned.
Audience Data & Strategic Analytics
KPIs should come from Strategic Analytics. Audience Dev implements them. The data flow between the two isn't working — no systematic routing exists. Needs a defined handoff: who sends what, in what format, on what cadence.
Physical Packaging & D2C Production
No defined handoff from Creative to Commerce/D2C for physical packaging. Someone is filling the gap but it's not in anyone's lane. Needs visibility into who owns the cost-out process, the production timeline, and the handoff from creative direction to manufacturing.
Support Team Structure
Serves CL, Aud Dev, and Ops. Separate resources for Commercial. Organized by task, not roster (except asset requests). Specialized roles: Invoicing · Link generation · Scheduling (1 person + backup each).
Removed / Consolidated — 6
Digital Campaign Objective → absorbed into Campaign Strategy
Per-Artist Budget Creation + Budget Reallocation → Budget Oversight & Strategy
Assets to Publicity & Intl → self-serve
Airtable Asset Requests → consolidated
Newsletter/Social Post Orders → consolidated
Lane Definition Board · Updated 2026-04-03 · Source: Department Workflows meeting transcript · RCA Campaign Ops