WHO DOES WHAT

Defining how the story & narrative of the campaign go to market.

Create and maintain the campaign timeline.

Primary point of contact throughout the campaign lifecycle. Secure buy-in on direction and key decisions.

Build the budget, manage allocation across departments, own spend decisions.

Kick off the asset creation process — ads, announcements, highlight reels, UGC mashups.

Trigger and oversee process of website creation and campaign tie-ins.

Oversee IRL media/trade media bookings and messaging.

Oversee asset creation, advertising spends & placements and communication for Award Shows.

Responsible for the flow of Artist/Project Pitch Decks and department copy/content delivery timelines.

Oversee the configuration details and departmental follow-through for physical releases.

Oversee the process of image selects across Press, Partnerships and Packaging.

Ideate and oversee product content, budgeting, execution and distribution.

Research and define target audience — demos, engagement rate, listening behavior and psychographics. In partnership with Strategic Analytics.

Baseline audience profile for newly signed artists entering the campaign cycle.

Campaign reporting, KPIs, audience metrics. Present performance to leadership.

Builds the strategy for audience growth and engagement in line with Creative's output and the overall campaign strategy.

Online advertising campaigns across social channels, search and programmatic, leveraging internal data tools (FanSifter, etc.) to optimize performance.

Taking artist shortform execution to the extent they will allow. Includes ideation, 3rd party booking and maintenance, first-person shoots and coaching.

Responsible for all aspects of influencer campaigns from ideation through execution.

Responsible for all paid narrative and discovery campaigns across social platforms.

Ideation and execution of all UGC & clipping campaigns. Collaborates with CL, Creative and Publicity to identify key moments.

Building web-based campaigns (library scans, contests, etc.) to collect fan data and engage core audiences.

Responsible for the flow and content across RCA's websites, newsletter and social properties.

Collaborate with Creative to ensure the fan component of IRL events is prioritized to deliver reach and impact online during and/or following the event.

Manage DSP marketing tools and partner marketing features.

Monitor whether all departments, assets, and runway fields are on track for upcoming releases.

Ensure every team has the context they need — artist status, budget gaps, dependencies, and blockers.

Follow up on action items to completion. Monitor pending management approvals.

Prep, capture, and distribute decisions and action items from all meetings.

Build and maintain operational dashboards and the data infrastructure.

Check landscape and prerequisites, submit scheduling requests for executive review. Communicate approvals and denials back to Campaign Leads.

Submit creative tickets at the direction of Campaign Lead and Community Manager. Drive follow-through, prioritization, QA and approvals/routing.

Create and manage pre-saves at the Campaign Lead's direction. Includes SMF, third-party platforms (CoBrand, Laylo, etc.), and delivery of signup code for custom development.

Submit content claims across social platforms at the direction of the Campaign Lead and Community Manager.

Execute allow-listing requests for content teasing and social sharing for artist, fan, brands/licensees and friends/family accounts.

Submit takedown requests across social platforms. Source links as needed.

Submit artist profile verification requests across socials.

Build, QA and send artist newsletters via FanSifter at the direction of the Community Manager.

Manage all shortlink generation, pixel integration & QA across the roster.

Submit creative requests, manage WebOps process and oversee pixel management. Drive follow-through, prioritization, QA and approvals/routing.

Oversee vendor and invoicing process inclusive of vendor setup, maintenance and invoice trafficking/processing across Campaign Strategy & Audience Development. Police the process with Campaign Operations.

Submit gratis orders at the direction of the Campaign Lead.

Schedule and maintain multi-department meetings centered around artists/projects. Does not extend to huddles, regroups, etc.