Active Projects — Restructured
HOW TODAY COULD HAVE RUN
May 6, 2026
60 minutes · 3 sections · Phase-tagged · Decision-driven
All Phases · Quick signals only · Show the clip, name it, move on
Crawley has clips/data ready. Meg shares screen. Each artist gets ~60 seconds. No strategy discussion — if it needs a deeper conversation, it goes on next week's Campaign Conversations.
Recent / Upcoming Releases
10 min
RELEASE + REVIEW · Results, blockers, next steps · 2 min each max
Chris Brown "Fallin'" (ft. Leon Thomas) REVIEW
How did it perform? What's the radio story? Album status?
Love Spells "Crutch" REVIEW
Results since drop. Sustain plan.
Bryson Tiller "It's OK" REVIEW
Quick results check.
Red Clay Strays "Demons In Your Choir" RELEASE
Release results. Stagecoach momentum.
Hailey Picardi "hide and seek" RELEASE
First Promo Tool record — how's it tracking?
Khalid "Tied Up" (w/ Lauv) RELEASE
← Moved from Campaign Conversations. Single released 4/24. Tour starts 5/16. Quick update: streaming, tour readiness.
Myles Smith "Hold Me In The Dark" ANNOUNCE
← Moved from Campaign Conversations. Track drops 5/8. Quick workability check. Album 6/12 — comes back as Campaign Conversation when 4 weeks out.
Campaign Conversations
40 min
PLAN + ANNOUNCE · Deep dives · 8 min each · 5 artists this week
Campaign lead opens with goal and audience. Timeline + workability on screen. Team fills gaps. If it needs more than 8 min → name people, name a deadline, take it offline.
①
KWN ANNOUNCE 31% ⚠️
Bundle · 5/22 (16 days) · Approaching READY TO RELEASE? gate
Workability critically low at 16 days. Cover/VSC ✗, Master ✗, potential sample in "idea of love" needs clearance. Cannot pass GO LIVE until resolved. Colors Show single 5/11.
DECISION: Who owns the sample clearance? Fallback if it doesn't clear by 5/15?
②
Steve Lacy ANNOUNCE
Single · 5/22 (16 days) · Approaching READY TO RELEASE? gate
Video shoot happening NOW (5/8). Rough due 5/11. Final due 5/18. Everything compressed into 2 weeks. Album announce tied to single launch.
DECISION: Is the video on track? Album announce confirmed for 5/22? "Doom" single #2 teasing strategy for 6/1?
③
Isabel LaRosa ANNOUNCE → RELEASE 50%
EP · 6/5 (30 days)
Currently on Madison Beer EU tour (5/11–5/31). "Hallucination" MV premieres 5/11. EP masters due 5/22. Agreements blocked.
DECISION: Agreements status — who's unblocking? London promo 6/1 confirmed?
④
Victoria Monét ANNOUNCE
Single · 6/12 (37 days)
Socials wipe 5/1 (signal is live). "Let Me" video drops 5/11. Album + Juicy content day 5/15. Video shoot target week 5/25. Bruno Mars tour starts 6/18.
DECISION: Is 6/12 "Juicy" still the album announce moment? Video shoot logistics locked?
⑤
Becky G PLAN 27% ⚠️
Album · 9/11 (128 days) · Approaching READY TO ANNOUNCE? gate
Miami promo week is THIS WEEK (5/6–7). EPA standalone single + video 5/15. Physical workability at 27% — most categories blocked. Album date is a placeholder.
DECISION: Is 9/11 real or placeholder? Physical blockers — who's chasing? EPA video on track for 5/13 delivery?
Held for next week
The Strokes — Single 5/15, Album 6/26. Phase: ANNOUNCE. Comes back next week when single is imminent. No urgent blocker this week.
Moved to Developing Artists Meeting
Emma Andersen, girlsweetvoiced, Suzy Clue, Carter Vail, Baby J, Ally Salort, Presley Regier, Lancey Foux, Ray Vaughn — All PLAN phase, no release dates. Proper time in Developing Artists where the conversation is "where are they, what do they need."
Recap decisions. Name owners. Set deadlines. Goal Brief fills live.
TOTAL: 60 MINUTES
Trending5 min (5 artists)
Recent / Upcoming10 min (7 artists)
Campaign Conversations40 min (5 artists)
Wrap5 min
Today's Actual
- Tried to cover 27 artists in one meeting
- Got through ~7 Trending/Releases + 2 Campaigns
- Developing Artists: 0 of 9
- Multiple conversations ran long, no timeboxes
With This Structure
- 12 artists get the right conversation
- 9 artists move to their own meeting
- 6 artists held for next week (not urgent)
- Every conversation has a phase label, a "why this week" rationale, and a specific decision needed
