Artist Prep Package — Template

[ARTIST NAME]

Campaign preparation package. Four tabs: Overview, Gate Status, Department Briefs, Timeline.

Overview

Gate Status

Department Briefs

Timeline

Artist

[Artist Name]

[Genre · Label · JV/Distribution · Signing date]

Campaign Lead

[CL Name]

Current Phase

[PLAN / EXECUTE / ANNOUNCE / DELIVER]

Release

[Project Title — Format — Street Date]

[Single / EP / Album · Physical Y/N · Vinyl Y/N]

Key Context

[What does anyone walking into a meeting about this artist need to know? Tour dates, prior release performance, audience size, social following, notable collaborations, any sensitivities.]

Audience Snapshot

[Monthly listeners · Top markets · Age skew · Gender split · Platform breakdown]

Gate 1: READY TO PLAN?

A&R confirmed artist, format, and approximate timing

A&R

Physical projection requested and returned

Commercial Partnerships

Historical spend data pulled for artist or comparables

Campaign Ops

Baseline audience profile delivered

Audience Development + Strategic Analytics

Legacy team engaged (if catalog artist)

Campaign Lead

Campaign Lead assigned and briefed

Campaign Ops

Gate 2: READY TO ANNOUNCE?

Timeline locked (SVP sign-off)

Campaign Lead → SVP

Budget submitted and approved

Campaign Ops → Finance → COO

Creative direction set with artist team

Campaign Lead + Creative

Internal kickoff meeting held

Campaign Lead (Ops captures notes)

All departments briefed on plan

Campaign Ops confirms

Audience strategy presented

Audience Development

Cover art and visual assets approved

Creative + A&R

Gate 3: READY TO RELEASE?

Masters QC'd and delivered

A&R

DSP pitches submitted

Commercial Partnerships

Radio servicing confirmed

Radio

Publicity plan finalized and pitches sent

Publicity

Marketing assets delivered to all channels

Creative

Pre-save/pre-order live

Audience Development

International territories briefed and activated

International

Gate 4: READY TO REVIEW?

All DSP deliveries confirmed in system

Release Planning

Playlist pitches acknowledged by partners

Commercial Partnerships

Social content calendar locked and scheduled

Audience Development

Press embargo dates confirmed

Publicity

Release week media plan activated

Campaign Lead

D2C / merch launch ready (if applicable)

Commercial Partnerships

Department Status

A&R

[Status, key contact, outstanding items]

Creative

[Photo shoot status, video, asset delivery]

Audience Dev

[Strategy, social plan, creator/influencer]

Commercial

[DSP pitches, playlist strategy, partner relationships]

Radio

[Impact date, format, servicing status]

Publicity

[Press plan, embargo, confirmed coverage]

International

[Territory priorities, local team activation]

Brand/Sync

[Active deals, placement opportunities]

Finance

[Budget status, approval level, spend to date]

Release Timeline

Key Dates

[Date] — [Milestone: e.g., Single 1 announce]

[Date] — [Milestone: e.g., Music video shoot]

[Date] — [Milestone: e.g., Album announce]

[Date] — [Milestone: e.g., Pre-order live]

[Date] — [Milestone: e.g., Street date]

[Date] — [Milestone: e.g., Tour starts]

Gate Deadlines (backward-calculated from street date)

G1 READY TO PLAN? — [Date] (16+ weeks before release)

G2 READY TO ANNOUNCE? — [Date] (8-12 weeks before release)

G3 READY TO RELEASE? — [Date] (4-6 weeks before release)

G4 READY TO REVIEW? — [Date] (post-release through wrap)