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CAMPAIGN OPERATIONS
WORKFLOW INTAKE
Campaign Ops × Finance
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MEETING TYPE
WORKING SESSION
Building something together
DATE
April 9, 2026
DURATION
30 min
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CAMPAIGN OPS
Meg Hourihan, Gerard
FINANCE
Ian Fogarty, Maegan Muscat
OUTPUT
Budget lifecycle map + handoff points
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WHY THIS MEETING
Campaign Ops is mapping how budget moves through the building. We need Finance's picture — who decides, what it's based on, and where things stall — so we can help close gaps instead of creating new ones.
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AGENDA
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01
10 min
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Who decides the budget and what is it based on?
Tier? Projected revenue? Prior spend? A&R ask? Is there a formula or is it discretionary? Who makes the final call?
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02
8 min
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How does approval actually work?
What's the chain? Are there thresholds that require different sign-offs? With Val gone, what's filling Step 1?
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03
7 min
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What happens between a verbal "yes" and the money moving?
Budget approved Wednesday in AP — when does it hit Console? What causes the lag?
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04
5 min
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Where can we surface information earlier?
We track historical spend, tier data, and stalled POs. What would be most useful landing on your desk automatically?
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05
5 min
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How does the new department structure organize expenses?
Marketing → Campaign Leads, Digital → Audience Dev, DSP → Commercial. Do expense categories reflect the new names, or are budgets still coded to the old structure?
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WHAT WE NEED FROM YOU
Walk us through the process as you experience it. Where things stall. What you're not getting consistently.
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WHAT WE'LL DELIVER
Notes + action items within 24 hours. A map of where Campaign Ops sits in the budget flow. No scope creep into P&L.
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| CAMPAIGN OPS — RCA RECORDS |
This is one of 13 department workflow intakes. |
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